I'm the director and founder of SUCCESS IS SWEETEST a New York City based Career and Lifestyle Coaching Boutique which offers a range of workshops and customized private coaching services. I'm on staff at the Ward Acting Studio as a career mentor, and have coached associates of Blue Man Group, PSNBC, Comedy Central, Red Dive, The Metropolitan Opera, and countless mini-preneurs. Other affiliations include All Clad Metal Crafters, Federated Department Stores, DCM Tele-Fundraisers for the Arts, and PositiveThinkingMag.com.

My formal education is in Theatre and Dance with a Bachelor of Arts from NAU, I'm a Coach U Graduate, a member of Coachville Communities, and a person-in-progress.
My Thoughts

As you can see below my client list is full of people who are orienting their lives around what's important to them. I call these inspiring people "mini-preneurs" - creative entrepreneurs on a small but profound scale. The boom in this new way of seeking and generating work is a shift from an industrial information economy to a focus on three things:

• Creativity
• Imagination
• Intellectual capital

Coaching has helped my clients re-align their lives, skills and goals around these essential factors. Once they are onto this new path, coaching continues to elicit strategic actions that enhance their plans, and continued purpose.


My Universe

My clients are constantly building, generating and manifesting things they've only dreamed of doing before. When they come to me, they say


And together we construct simple yet inspired plans, a dynamic new path that leads to getting astonishing things done.

SUCCESS IS SWEETEST & it's clients are visionary people from across the creative universe:  stage, film and TV actors, Broadway dancers, classical musicians, rockers, comedians, writers, producers, development executives, filmmakers, graphic designers, photographers, fundraisers, greeting card manufacturers, volunteers, textile designers, aromatherapists, yoga practitioners, world travelers...and good ordinary people that care for a better future.

Through coaching they have produced shows, started microbusinesses, designed t-shirts, directed documentaries, planted community gardens, written books, acted on Prime Time TV, learned to bartend, gone on world treks, mastered the art of Social Work, experimented with cooking, launched blogs, developed useful routines, and even gotten married.

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Janice Hoffmann .
Career/Lifestyle Coaching
917-208-0779
smartjanice@earthlink.net

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©2004 Janice Hoffmann / Success is Sweetest :: photography by David Rodgers



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